Phoenix Technologies Advances Its PC 3.0(TM) Vision With Acquisition of BeInSync, the Leader in Web File Access, P2P Synchronization and Sharing

MILPITAS, Calif., March 27 /PRNewswire-FirstCall/ -- Phoenix

Technologies, (Nasdaq: PTEC), the global leader in core systems firmware,

today announced that it has entered into a definitive agreement to acquire

BeInSync Ltd., an Israeli-based provider of an all-in-one solution that

allows users to backup, synchronize, share and access their data online.

The acquisition, which is anticipated to close within the next several

weeks, represents yet another step by Phoenix in delivering on its PC 3.0

promise of Embedded Simplicity.

BeInSync's technology redefines the way consumers and SMBs backup,

access, share and protect documents, rich media files, and other important

data. The company's patent-pending, peer-to-peer technology allows users to

seamlessly and securely access their latest files anytime and anywhere,

automatically keeping files and folders 'in sync' and backed up across

multiple computers, including home PCs, office PCs and laptops.

"This acquisition is a leap forward in our effort to redefine and

significantly improve the PC experience by embedding simplicity for end

users," said Woody Hobbs, President and CEO of Phoenix Technologies. "PC

3.0 eliminates complexity and provides users with the kind of convenience

they expect from their digital devices. We are bringing new benefits to the

hundreds of millions of PC users globally who require built-in

functionality on PCs by enabling secure and easy online access and

collaboration and automated data protection to help them manage their

digital lives.

"The integration of breakthrough synchronization technology from

BeInSync will allow Phoenix and its customers to help end-users alleviate

concerns about the loss of important files and to give them complete mobile

freedom to access their data from any Internet-connected computer."

Phoenix Technologies' management team itself has extensive experience

in synchronization technologies. Before joining Phoenix, Woody Hobbs served

as President and CEO of Intellisync, a leader in wireless email and

synchronization solutions, which was acquired in 2006 by Nokia.

"Given our past experience in synchronization solutions, it was fairly

easy for us to identify the best possible technology existing out there

that would fit in with our corporate vision and product strategy,"

continued Hobbs. "We were very impressed with BeInSync's people and their

technology and we're excited to work with them to transform data access and

continuity for PC users in consumer and small business markets as well as

in enterprise departments.

"End-users want to stay connected and always 'be in sync' with

colleagues, friends, remote files and computer systems. We look forward to

working with our OEM customers to make online synchronization and

continuity a core part of the PC end user experience. Together, the two

companies will meet a wider set of customer needs and have a significantly

greater opportunity to enable PC OEMs to grow their markets."

"We are very excited to be a part of Phoenix Technologies, the global

leader in core systems firmware for PCs," said Tal Barnoach, Founder and

Chairman of BeInSync. "With this acquisition, Phoenix is extending its

leadership in the PC industry to include products in its portfolio that

will set the standard yet again for providing the best-in-class solutions

to PC OEMs and their customers."

Upon the closing of the acquisition, Sharon Carmel, Founder & Vice

President of R&D at BeInSync, will join Phoenix as Vice President & Chief

Scientist of Synchronization and Continuity Solutions and Phoenix will

continue to maintain operations out of Tel Aviv, Israel. The two companies

are developing integration plans that build on corporate similarities and

the best business and product development practices from each company.

"Both Phoenix and BeInSync are passionate about creating and enabling

great user experiences across the entire range of mobile PCs," said Carmel.

"Our combined teams will be a powerful force for innovation around emerging

mobile computing platforms for delivering web-based data management and

data protection solutions. PC 3.0 users will no longer be dependent on a

single, stand-alone PC for access to their files and digital life. At the

same time, Phoenix's OEM customers will have new opportunities to

differentiate their offerings, and provide additional value-added services

as part of the PC sale."

About Phoenix Technologies 

Phoenix Technologies Ltd. (Nasdaq: PTEC) is the global market leader in

system firmware that provides the most secure foundation for today's

computing environments. The PC industry's top builders and specifiers trust

Phoenix to pioneer open standards and deliver innovative solutions that

will help them differentiate their systems, reduce time-to-market and

increase their revenues. The Company's flagship products, AwardCore,

SecureCore, FailSafe and HyperSpace, are revolutionizing the PC user

experience by delivering unprecedented security, reliability and

ease-of-use. The Company established industry leadership with its original

BIOS product in 1983, has 155 technology patents and 139 pending

applications, and has shipped in over one billion systems. Phoenix is

headquartered in Milpitas, California with offices worldwide. For more

information, visit http://www.phoenix.com